Mike Law

As Chief Executive Officer for Carat NA, a dentsu company, Mike is responsible for the agency’s strategic growth in the NA market, leading over 1,400 specialists and working closely with clients and partners to continue to transform their businesses by creating rewarding media experiences that provide value to consumers.

Prior to this role, Mike was overseeing all investment and buying activity across dentsu’s media service line of business in the US as President of Amplifi. Mike and his team managed more than $18B in annual spend across all media channels, as well as leading the agency’s programmatic trading, content through The Story Lab, and leading dentsu's efforts around Economic Empowerment.


For the past 20 years, Mike has been engaged in media buying roles focused on delivering competitive media buying strategies and performance for advertisers. Prior to being elevated to President of Amplifi US, Mike served as EVP, Managing Director for all US Media Investment for dents