Jocelyn Johnson

Jocelyn joined Girl Scouts of the USA in 2021 as Chief Marketing Officer. In this role, she oversees GSUSA’s marketing and communications efforts and is responsible for developing and executing the strategy for the Marketing and Communications department, with the goal to provide the best-possible story to define the Girl Scout brand and mission. As CMO, Jocelyn plays a crucial role in telling a clear narrative to internal and external stakeholders and growing membership, revenue, and engagement. Prior to joining GSUSA, Jocelyn led full product life cycle marketing and communications, brand-building, operational, and Six Sigma efforts across four GE business units across ecommerce, components, appliances, lighting, and healthcare. Her focus on data-centric marketing strategies led to branding, improving communications, managing customer relationships, warehousing data, and building sales programs that grew B2B, B2C, and B2B2C revenues at business units ranging from $500M to $20B.