In this session...
Did you know that repeating ads on streaming negatively impacts purchase intent by 16%? Not only is ad overexposure wasting valuable impressions, but brands are actively paying for a decrease in the very metrics that they want to lift. This presentation with Nexxen and MAGNA Media Trials will showcase key findings from their co-authored report, It's All in the Delivery: How a Negative CTV Ad Experience Affects Viewers, Brands, and Platforms, and share actionable solutions that help mitigate bad consumer ad experiences.
What You'll Learn from This Session...
- How repeating CTV ads impact brand metrics (hint: a lot).
- Actions that viewers will take with platforms that are guilty of repeat ad delivery.
- Tech and targeting solutions that advertisers and platforms can use to solve this problem.
