In this session...
Running billions of impressions to reach just thousands of people has been the standard in digital media. But “acceptable media waste” has come with significant collateral damage: ad blockers, eroding trust, and, worst of all — the ecological impact from burning excess energy. Join Kroger Precision Marketing, Scope3 and Wavemaker for a frank conversation about the imperative of changing our collective view on wasted media.
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Running billions of impressions to reach just thousands of people has been the standard in digital media. But “acceptable media waste” has come with significant collateral damage: ad blockers, eroding trust, and, worst of all — the ecological impact from burning excess energy. Join Kroger Precision Marketing, Scope3 and Wavemaker for a frank conversation about the imperative of changing our collective view on wasted media.
View Less
What You'll Learn from This Session...
- How brand growth and sustainability work toward the same goals.
- How buyers and sellers can embrace a more performant future without fear.
- How the media industry will evolve to measure and reduce carbon impact.
