In this session...
CTV provides substantial value for marketers with its ability to target audiences, optimize campaigns in-flight and provide unique insights through advanced measurement. But CTV also offers a host of activation strategies that allow marketers to align CTV inventory access with their campaign goals, from Programmatic Guaranteed deals and Private Marketplaces to traditional Managed Service activations with a traditional IO. With so many options, how do you determine the best approach for your campaign strategy?
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CTV provides substantial value for marketers with its ability to target audiences, optimize campaigns in-flight and provide unique insights through advanced measurement. But CTV also offers a host of activation strategies that allow marketers to align CTV inventory access with their campaign goals, from Programmatic Guaranteed deals and Private Marketplaces to traditional Managed Service activations with a traditional IO. With so many options, how do marketers, agencies and publishers determine the best approach for their campaign strategies, and how can these choices align across all the key players in the CTV ecosystem?
Join Walt Horstman, SVP Advanced Media at TiVo, as he hosts Simran Kaur, Associate Director, Programmatic, EssenceMediacom, Allison Goreham, Sr. Media Director, Warner Bros. Discover and Melanie Brown, VP, Advanced Television, Tubi, as they discuss these opportunities in building the future of video advertising.
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What You'll Learn from This Session...
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