Tracks Venues

In this session...

Predictive AI has been powering innovation in digital advertising over the past several years, and the emergence of Generative AI promises profound implications and transformative impacts on the industry. It is set to invigorate creative innovation and become a foundational driver of core business performance by empowering campaigns at scale. Join Meta as they discuss the latest AI-powered experiences and technology tailored for advertisers, as well as the continued importance of responsible AI.

What You'll Learn from This Session...

  1. Understand impactful ways to evolve your advertising into larger models that can span more ad types and surfaces.
  2. Discover new campaign strategies with AI to help uncover blind spots in your audience and your creative.
  3. Learn how to improve measurement, drive new creative and help automate the advertiser experience to save time and improve performance.

Presented with


Speakers

Matt Steiner VP, Engineering Meta
Tulika Jha Director of Product and Marketing Meta
Mike Jacobs VP, Growth Etsy
Jennifer Mehr Senior Vice President, Marketing and Ecommerce J.Crew Factory

Event Details

Event Type Session