In this session...
Culture never stands still. And young generations, namely Gen Z, are driving many of the changes we are seeing across culture. Their approach to the world and themselves is massively different from previous generations. In this session, gain insight into what influences Gen Z’s lifestyle and purchase decisions, and implications for how brands can best create experiences that authentically connect with Gen Z.
What You'll Learn from This Session...
- Gen Z has reprioritized how they spend their time, including a renewed focus on building meaningful relationships where online interactions are equally as valuable as connecting in person.
- The #1 definition of success for Gen Z is feeling happy and content – to reach this goal, they are blazing their own, often unconventional, paths and choosing themselves.
- For Gen Z, it’s no longer about seeking over-the-top guilty pleasures but everyday pleasures and small moments that are guilt-free.
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