In this session...
This session will introduce the global advertising community to Amapiano and to explore ways the advertising industry can utilise this unique South African sound in its craft and for the Amapiano community to commercialise the music genre beyond the borders of South Africa. In turn, re-inviting/reintroducing the world to South Africa as a tourist destination of choice and place to genuinely experience the uniqueness of Amapiano and its cultural pillars within its country and city of origin.
