In this session...
Join Bonin Bough, Co-Founder & Chief Strategy Officer, Group Black and Todd Kaplan, Chief Marketing Officer - Pepsi, PepsiCo as they engage in thought-provoking conversations with industry trailblazer, Jennifer Brace, Chief Futurist, Ford and discover how CMOs are shaping the future of marketing and business success.
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"Chief Magic Officer" is a groundbreaking series concept that shines a spotlight on the Chief Marketing Officer's (CMO) role as a driving force behind brand value creation, strategic innovation, and leadership within the C-suite. This series is hosted by industry luminaries Bonin Bough, Todd Kaplan, Sehr Thadhani and Katie Williams, and features exclusive interviews with top CMOs from various industries. Together, they explore industry trends, challenges, and innovations while uncovering the secrets to CMOs' success.
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What You'll Learn from This Session...
- Explore their bold ideas, strategies, and the impact they have on the broader business landscape.
- Dive into the stories behind iconic brands and their transformation journeys under the guidance of visionary CMOs.
- Understand the role of marketing in shaping brand narratives and market positioning.
