In this session...
There are many buzzwords flooding every call, client presentation and think piece. But what really matters to modern marketers and their clients, and what’s just noise? We will discuss the trends that matter, the ones that don't and the tried and true strategies that drive success for agencies, brands and customers.
What You'll Learn from This Session...
- Running paid ads that are not targeted to the right audience is wasteful. Customers are more likely to be engaged with messages that are tailored to their individual interests, and those that are not are easily ignored.
- Just because a new channel exists doesn’t mean it makes sense for your brand or audience.
- Be ready to track the results of campaigns and be equipped to pivot quickly. The new “30 days” may be “3 days.”
- Creativity is still important in modern marketing, but they need to be backed up by data and analytics in order to be successful. There’s no room left for creating campaigns that are not measurable.
