In this session...
Over the last few years, it has become clear that authentic and culturally relevant content is what consumers want. But why are some marketers still not taking the plunge?
Join Cavel Khan, Group Black's Chief Growth Officer, in conversation with Michelle Wong, CMO at Sprinkles Bakeries and Picnik Restaurants, Soyoung Kong, the CMO of EOS and Marcus Collins, author of For The Culture, as they share their experiences on how investing in relevant culture authentically has not only resonated for their audiences, but outperformed.
What You'll Learn from This Session...
- Culture.
- Content and the consumer.
- Investing in Black voices.
