In this session...
As advertising and media move from analog to addressable, the measurement of direct business results becomes increasingly more important. Hear from measurement experts across the ecosystem on the latest innovations in outcome-based measurement, including Tune-in, Digital Conversion, Retail Visitation, Theatrical/Box Office, and more. Learn best practices for understanding the true incremental business impact of your ad spend, and how to optimize future campaigns with more precise targeting.
What You'll Learn from This Session...
- New capabilities in outcome-based measurement.
- How to measure the effectiveness of cross-channel campaign performance.
- How to quantify incrementality in outcomes.
