In this session...
As marketers navigate reduced budgets and increased market competition, it’s more difficult than ever to reach and engage their target audience. Discover best practices for using sales data to improve campaigns in-flight and how verified purchase optimization is revolutionizing how advertisers bring their media campaigns to market.
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Marketers face many challenges in today’s rapidly evolving digital landscape. With reduced budgets and increasing market competition, it has become difficult for marketers to reach and engage their target audience. Using sales data to optimize in-flight measurement is key for delivering maximum impact and increasing campaign effectiveness.
In this presentation, Circana’s Jennifer Gold and Epsilon’s Dan Perez will discuss best practices for using sales data to improve campaigns in-flight, and how verified purchase optimization is revolutionizing how advertisers bring their media campaigns to market. By integrating purchase data, campaigns have delivered 9x greater performance and a 25% improvement in media efficiencies.
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What You'll Learn from This Session...
- Timing is Everything: Avoid wasted impressions by capitalizing on the window of opportunity to target consumers when they’re ready to buy, and adjust messaging after they have made a purchase.
- Finding the Right Consumers: Leveraging data assets is key for enabling a deeper level of granularity, accuracy and scale to find real people, not deterministic groups, to target.
- Speed to Insights: It’s essential to access results on performance quickly, both in-campaign and post-campaign, to optimize and reallocate dollars to better-performing metrics.
- Verified Purchase Optimization: Rethinking the traditional campaign strategy and utilizing a full-funnel conversion strategy that drives incremental reach reduces media waste and elevates campaign performance.
- Capitalizing on Future Opportunities: Building your base of committed buyers, re-engaging lapsed buyers and adding new buyers is critical to building a solid pipeline of future opportunities.
