In this session...
Only when we collaborate with internal and external partners can we overcome data fragmentation, know customers better, launch strategic partnerships and power new business opportunities you simply can’t get any other way.
Join Jessica Shapiro, CMO, LiveRamp, and Evan Hovorka, VP, Product & Innovation, Albertsons Media Collective, for an inspiring fireside chat that explores specific ways data collaboration gives companies an advantage amid a complex and evolving industry.
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As the industry navigates expanding signal loss and evolving data regulation, a growing number of companies are turning to data collaboration as a way to deliver better customer experiences while increasing access to data in a privacy-forward way.
To succeed at this, marketing can’t operate in a silo. Only through internal collaboration with other enterprise teams and external data collaboration with strategic partners can businesses truly unlock the possibilities of their first-party data.
In this fireside chat, Jessica Shapiro, CMO of LiveRamp, and Kristi Argyilan, SVP, Retail Media at Albertsons Media Collective, will discuss ways companies can collaborate to overcome data fragmentation, know their customers better, launch strategic partnerships and power new business opportunities you simply can’t get any other way.
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What You'll Learn from This Session...
- Why data collaboration is a critical enterprise strategy today
- How data collaboration can address some of the industry's most pressing challenges, including measurement, data fragmentation and signal loss
- How marketers can turn their companies' unique data assets into a flywheel for growth
