In this session...
Your current customers love your brand — but how do you unlock new ones?
That’s the challenge facing so many marketers today. Mindshare NA CEO Nancy Hall sits down with Discover Financial Services CMO Jennifer Murillo to talk about how the brand is delivering on being especially for everyone through both its message and media.
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A key part of it all: as Discover integrates its measurement strategies across multiple lines of business, the resulting data and insights are informing new strategies, media choices, and more. Hear how Discover and Mindshare are working together in new ways to put the customer at the center.
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What You'll Learn from This Session...
- Your current customers love your brand — how do you unlock new ones?
- How a top financial brand is delivering on being especially for everyone through both its message and media.
- How brand and agency are working together in new ways to put the customer at the center.
