In this session...
Signal loss from third-party data restrictions is one of the most significant challenges facing marketers today. Marketers need to implement performance marketing tools with real-world attribution that adapt to the changing environment.
During this session, you’ll hear Evan Hovorka, VP of Product & Innovation of Albertsons Media Collective & David Parisi, GM Retail & Restaurant of Fetch, discuss the current pain points impacting the retail space and share their essentials for accurate measurement and attribution.
What You'll Learn from This Session...
- Ad effectiveness has declined due to changes in privacy. Improve your signal to grow a loyal consumer base and find new ways for them to engage with your brand.
- Develop a deeper understanding of your customer to provide a seamless experience through purchase-based targeting.
- Measure physical world attribution with online precision by implementing solutions with the capabilities to do so.
