In this session...
Wendy’s dethroned the competition, not because the brand outspends the other guys but because Wendy’s outplays them. As a challenger, Wendy’s takes on the competition by taking calculated risks and building authentic relationships — turning customers into fans and treating fans…like friends. Wendy’s Global CMO, Carl Loredo, will share insights on how the brand doubles down on big stages and emerging platforms and finds new ways to connect with customers in a dynamic marketing landscape.
