Tracks Venues

In this session...

Delve into the essentials of branding, exploring how to craft a compelling story, differentiate in crowded markets and maximize your brand's impact. Discover why it's never too early to invest in branding and gain valuable insights on integrating strategy and design for a cohesive brand identity.

What You'll Learn from This Session...

  1. Discover the art of crafting a compelling brand story that resonates with your audience, setting your SMB or startup on a path to success.
  2. Learn why early investment in branding is crucial and how it can save you time and resources in the long run.
  3. Gain insights on integrating brand strategy and design seamlessly, ensuring your visual identity aligns perfectly with your brand's values and message.
  4. Uncover the common misconceptions about branding and avoid pitfalls that can hinder your business's growth and recognition.

Presented with


Speakers

Ross Clugston Chief Creative Officer Design Bridge and Partners
Anna Minkkinen Executive Creative Director loyalkaspar
Mel McShane Executive Strategy Director
Lee-Sean Huang Senior Director of Learning and Programs AIGA

Event Details

Event Type Session