In this session...
For decades, brands have been the main drivers of trends, decisions and influence. Fast-forward to today, it’s not just larger brands, but with the rise of social media, the communities of SMBs have power and a significant say over how a brand is perceived. As brands look to grow and excel in this new era, this discussion dives into how they must embrace their community as a core element of their marketing strategy.
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For decades, brands have been the main drivers of trends, decisions and influence. Fast-forward to today, it’s not just larger brands, but with the rise of social media, the communities of SMBs have power and a significant say over how a brand is perceived. As brands look to grow and excel in this new era, they must embrace their community as a core element of their marketing strategy.
In a discussion with Matt McCue, Editor at the Creative Factor, Matt Clunan, VP of Brand at Fiverr, will share the transformational changes in marketing, as well as tactics to connect with a brand’s community, which marketing channels to use, and how to elevate your brand for the future.
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What You'll Learn from This Session...
- How companies/brands should tap into their communities to understand their needs and how to approach decisions.
- Why having direct communication with your community is vital for brand growth.
- How brands need to embrace change for the future through the eyes of their community.
