In this session...
It’s been one year since 7-Eleven launched Gulp Media Network, and there are amazing learnings the industry can leverage from their experience. Join us for a fireside chat with Mario Mijares, 7-Eleven VP of Loyalty and Analytics, and Alan Miles, CEO of NCSolutions, as they look at how the retail media landscape has evolved, what 7-Eleven has learned since they launched Gulp Media Network, discuss best practices brands can use to navigate and measurement strategies to ensure they’re capturing all of the metrics that matter.
What You'll Learn from This Session...
- Always measure the impact of your campaigns.
- Ensure a comprehensive assessment of your campaign's incremental sales by measuring the rest-of-market sales lift.
- Innovate in the immediate consumption space to grow your brand.
