Georgia-Pacific’s Data Clean Room Journey > Events: New York 2023

Advertising Week New York 2023

Georgia-Pacific’s Data Clean Room Journey

Tuesday, 17 October at 12:15 PM
The Amazon Ads Studio

Dhomonique Murphy

Laura Knebusch

In this session...

Laura Knebusch shares how Georgia-Pacific partnered with OMD and Disney/Hulu to experiment with data clean rooms. The discussion explores how one low risk test helped improve CTV results, prove-out data clean room concept and hedge against the cookie-less future.

What You'll Learn from This Session...

Speakers

Dhomonique Murphy Founder & President The Right Method

Laura Knebusch Senior Vice President CPG Marketing and CX Georgia-Pacific

Event Details

Event Type Interview

Streaming

Social Impact

Moving TV Forward

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Future is Female

Future of Programmatic

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Data & Decisions

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Brands & Marketers

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Advances in AdTech

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AWLearn Academy

Business of Marketing

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Campaigns & Creativity

Content and Pop Culture

Converged TV Measurement

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Creators & Authenticity

Cross Screen Engagement

Experience Economy

Future Finders

Game Changers

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Ideas & Innovation

Industry Disruptors

Media & Entertainment

Presented byParamount

Modern Marketing & Measurement

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Shopping & Commerce Media

Presented byAfterpay

Small Business Marketing Forum

Presented byAmazon Ads

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Trends & Insights

Search Events

Georgia-Pacific’s Data Clean Room Journey

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Georgia-Pacific’s Data Clean Room Journey

In this session...

What You'll Learn from This Session...

Speakers

Event Details