In this session...
There’s a tectonic shift happening in how we use and apply data today and the growing sophistication and widespread utilization of AI and machine learning. Consumer privacy is center stage, the cookieless future is imminent and marketers need to adapt now. Many solutions have been proposed to address these ongoing headwinds, but one omnipresent force is often overlooked: weather.
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In this conversation, Dave Olesnevich, Head of Product for The Weather Company, will share his vision for the future of the industry and insights around how brands can ready themselves for the next era.
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What You'll Learn from This Session...
- Why marketers need to lean into future-proofed, universal data sources that are performant, large scale and privacy forward.
- The role of weather in enabling greater personalization and relevance in a post-cookie world, and the value of a weather strategy for marketers.
- The role AI will play in the future of the media and marketing industry, along with how brands are successfully applying AI today to make faster and more accurate decisions, balance privacy with personalization and drive brand growth.
