In this session...
European export, Formula One has made its way to the US, with a new sports fandom in tow – and it’s safe to say it’s not going anywhere soon. Brand opportunities abound, but with only 20 athletes in the entire world participating in the sport, F1 is exclusive and difficult to break into.
In this session, experts will tackle what this new opportunity means for marketers and how brands can effectively position their campaigns and partnerships to capitalize on the newfound racing craze with authenticity and efficacy.
What You'll Learn from This Session...
- What a new and explosive opportunity in sports, like F1, means for marketers
- How brands can effectively position their campaigns and partnerships to capitalize on the newfound racing craze
- How brands can leverage sports partnerships and activations with authenticity and efficacy
