In this session...
Diversity is the single most critical conduit for innovation and disruption in the advertising industry — both in the boardroom and in the marketplace. Without proper investments in culture and diverse perspectives — innovation remains at a standstill. Join Dennis Richelieu (Essence Ventures), Tamon George (Creative Theory Agency), and Josefina Rodriguez (Google) for an impassioned discussion on how embracing disruption through diverse perspectives is good for brands and businesses alike.
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Diversity is the single most critical conduit for innovation and disruption in the advertising industry — both in the boardroom and in the marketplace. Cultural relevance disrupts the status quo to drive value for brands, consumers, and communities. Now more than ever, the general market means that brands need to embrace diverse consumers and a wide array of driving forces across pop culture to see bottom-line results today and future-proof for tomorrow.
Without true investments in culture and diverse perspectives — innovation remains at a standstill. Join Dennis Richelieu (Essence Ventures), Tamon George (Creative Theory Agency) and Josefina Rodriguez (Google) for an impassioned discussion on how embracing disruption through diverse perspectives is good for brands and businesses alike.
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What You'll Learn from This Session...
- The new general market is diverse and more, old methods of targeting and segmentation are outdated — cultural relevance is the cost of entry
- Creative Equity through ongoing, meaningful relationships with diverse communities drives meaningful innovation for consumers and tangible value for brands.
- Diversity is also disrupting traditional ways of doing business. As CTA and Essence Ventures have shown, investing in long term, robust relationships with diverse partners has the potential to unlock incredible value beyond your typical campaign.
