In this session...
While many iconic brands are continuing to lean into strategic outreach and support from digital communities, tarte is turning that playbook on its head. Tarte is introducing a new community playbook, utilizing its strong connections with its dedicated digital community to give back. Taking their already formed emotional relationships with their digital community one step further, tarte is using that strong connection as a way to give back to various communities on and off social media.
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Through their most recent tarte loves teachers initiative, their first-ever community #trippinwithtarte trip and the recently launched Shape Your Future Awards, tarte is finding new ways to thank the community that has supported them for almost 25 years.
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What You'll Learn from This Session...
- Forging strong, authentic connections with digital communities is key for all successful brands.
- The importance of using impactful connections to loyal online groups to give back.
- Ways to give back to digital communities both online and in-person to continue fostering relationships.
