In this session...
The media and entertainment industry is in the midst of a transformative moment. Join Mark Marshall, the newly-appointed chairman of NBCU’s global advertising & partnerships division, and Savannah Sellers, Anchor, "Morning News Now" & Correspondent, NBC News for a candid conversation about where the industry is headed, what the future holds for advertising based on world-class premium content, and NBCUniversal’s perspective on this moment of change.
What You'll Learn from This Session...
- The power of premium content to inform, entertain and shape culture
- The importance of cross-platform advertising to meet marketers’ brand and performance needs
- Effective media strategies that advertisers can implement within campaign planning and execution
