In this session...
The industry is facing an array of complex issues that leave marketers with overly complex and outdated measurement solutions. Without sacrificing precision or privacy, marketers can overcome these barriers through a trailblazing partnership between DoubleVerify and Attain. In this industry-first solution, brands can now clearly establish the link between attention and outcome metrics.
In a conversation with industry leaders, Attain and DoubleVerify will dive into the insights that can be leveraged with this new solution.
What You'll Learn from This Session...
- Establishing the link between attention and outcome metrics.
- Overcoming the array of issues that leave marketers with overly complex and outdated measurement solutions.
- The impact and correlation of DoubleVerify’s attention data with Attain’s permissioned commerce data.
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