In this session...
The social marketing landscape is rapidly evolving, and the audience-brand-creator dynamic is changing how people discover and engage with brands. Marketers are under pressure to achieve more with less. So how can you break through in this new world of infinite formats, channels and information?
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Join us for an exclusive sneak peek into Demand Gen, a new cutting-edge AI-powered solution tailor-made for social marketers. Hear from Google products experts on how to engage and drive action with your audience as they stream, scroll and connect across Google and YouTube's most visually immersive touchpoints. We’ll also hear insights from agency leaders and brands on their winning strategies for this new social landscape and explore how Google AI can uncover hidden opportunities to drive demand and propel your brand to a new path of growth and success. It’s time to demand more from social.
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What You'll Learn from This Session...
- Social media has evolved beyond posting photos and comments and brands need to adapt to these changes to capture consumer attention.
- YouTube's central role in content and the creator economy presents an opportunity for social marketers to adapt to various content formats and touchpoints.
- Agency leaders and brands will share their winning strategies for this new social landscape.
