In this session...
The iconic global Broadway musical, “Hamilton,” launched an experience on the largest global immersive platform, Roblox. Join the executive producer of Hamilton, Maggie Brohn, and the President & CCO of Immersive Web powerhouse Super League, Matt Edelman, to learn why it was important for such a major property to be on an immersive gaming platform and how it’s going so far:
What You'll Learn from This Session...
- The inspiration for bringing “Hamilton” to Roblox.
- How the experience achieved a top 10% level of engagement with a 96% rating from users.
- About the community response that confirmed the relevance of this platform eight years after the production’s original release.
