In this session...
Walmart is building and engaging communities by meeting them where they are. Whether it is in the store, online, in the app or on emerging platforms, they are creating new experiences in unexpected ways. Justin, Director of Brand Experiences & Strategic Partnerships at Walmart, will share how Walmart is leveraging emerging platforms to go beyond the traditional audience and engage with communities. You’ll hear:
What You'll Learn from This Session...
- About Walmart’s recent partnership with POC Labs to launch Cultureverse, an immersive, gamified experience on Spatial that’s celebrating the 50th anniversary of Hip Hop.
- How Walmart enhanced its brand presence and user experience on Roblox.
- The importance of establishing a test and learn strategy for emerging platforms.
