In this session...
Under the leadership of Kristin Patrick, EVP & Chief Marketing Officer, Claire’s has turned into a powerful player in the fashion arena, engaging and growing its Gen "Zalpha" consumer audience by merging the physical and digital worlds of its products and services. You’ll hear about Shimmerville, the brand’s immersive and engaging Metaverse experience, and other technologies they’ve embraced, as Kristin walks you through her Web3 journey and discusses:
What You'll Learn from This Session...
- Ways Claire's has been an early adopter of new technology like Web3 and AI to meet its Gen Z and Gen Alpha demographics.
- Entering the metaverse intentionally as a legacy brand and treating ShimmerVille as IP.
- Identifying and tapping into the right partners on the journey.
