In this session...
Recent ANA/4As research shows incumbent agencies spend an average of $400,000 defending an account, with non-incumbents spending upwards of $200,000 to participate in a review. What factors predict this costly process will occur? How can clients and agencies use their time most efficiently and foster mutually beneficial new business relationships?
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Winmo convenes top marketers, including VP of Marketing from Jagermeister Chas Littlefield and CMO of Pvolve Karina Kogan, as well as President of the 4As, Marla Kapowitz and Search Consultant Lisa Colantuono, to gain unique perspectives on the bad and the costly of agency reviews in the coming year.
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What You'll Learn from This Session...
- Understand the triggers that cause CMOs to initiate agency reviews.
- The fundamental keys to successful CMO-agency relationships that last.
- Knowing when it’s time to add additional agencies to a brand’s roster, be it multicultural, digital, creative and more.
