In this session...
Bombas, a DTC apparel brand known for its one purchased, one donated impact model, recently honored its 10-year anniversary and 100M donation with an OOH campaign dedicated to advancing education and conversation around homelessness.
Bombas Co-Founder & Chief Brand Officer Randy Goldberg and Kingsland Founder & CEO Douglas Brundage will join Modern Retail's Julia Waldow to discuss why mission-driven brands resonate most deeply with today’s consumer and how brands can & should use their platforms to effectively inspire change.
What You'll Learn from This Session...
- Why brands that embody their purpose resonate most deeply with today’s consumer.
- How brands can and should use their platforms to effectively inspire change.
- Why shifting conversation alone is a powerful and meaningful driver of change.
