In this session...
Women’s media across the decade has seen changes in tone, topics and audience and faced tough questions around what truly constitutes an “empowering” platform for women readers. In this interview, hear from Julie Alvin, theSkimm’s SVP of Content, on how women’s media outlets can navigate the news landscape to meet the needs of an audience as it grows up and evolves.
What You'll Learn from This Session...
- Creating a meaningful relationship with your audience, especially women.
- theSkimm's approach to editorial commerce and advertising.
- The future of media and the evolving audience.
- The different products and newsletters theSkimm has launched to meet the various lifestyle needs of women.
- The relationship between theSkimm and their audience, and the initiatives they've launched to support them such as get-out-the-vote efforts, the #ShowUsYourLeave campaign and the #ShowUsYourChildcare campaign.
