In this session...
With federal gun reform legislation efforts stalled, Brady, a bipartisan organization advocating for gun violence prevention, knew it needed a new approach. With pro-bono partner BCW, Brady undertook nine months of in-depth research to develop a campaign for an audience critical to moving the needle: Responsible gun owners.
In this session, learn more about War Stories, the Cannes Lions award-winning campaign that exposes the chilling impact of assault weapon use in our communities.
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With federal gun reform legislation efforts stalled on the Hill, Brady, a bipartisan organization that advocates for gun violence prevention, knew that it needed a new approach. Together with its pro-bono partner BCW, Brady undertook nine months of in-depth research and strategic message territory exploration to develop a campaign for a critical but often overlooked and difficult-to-reach audience necessary to move the needle on gun reform: Responsible gun owners.
In this session, learn more about War Stories, the Cannes Lions award-winning campaign that circumvents the tropes of much gun safety reform messaging and exposes the chilling impact of assault weapon use in our communities.
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What You'll Learn from This Session...
- How to use data to uncover new audiences for your clients.
- How data-driven creative can move the meter on a polarizing topic.
- How to authentically engage influential stakeholders.
