In this session...
The largest consulting firms in the world have begun warning us AI will disrupt our industry more than most. In order to work alongside marketing automation, we’ll need to lean into what makes our teams unique: the authentic stories of individuals and brands. Join us to learn how to "Start Doing Human Things."
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The largest consulting firms in the world have begun warning us AI will disrupt our industry more than most. In order to work alongside marketing automation, we’ll need to lean into what makes our teams unique: the authentic stories of individuals and brands. Join us to learn how to "Start Doing Human Things."
View Less
What You'll Learn from This Session...
- AI isn’t here to replace humans, but to take the inhuman tasks off our plates.
- Human experience, emotion and taste are critical to effective communications.
- AI can make predictions, but only humans can see the big picture.
- Agencies and holding companies should implement policies about the role AI will play in their work.
