In this session...
The digital marketing landscape is growing more complex and moving faster than ever. Marketing and creative teams are facing mounting pressure to deliver new creative content at lightning speed while facing tightened resources and budgets.
In this interview, Celtra’s CEO Miha Mikek will discuss how transforming existing creative production processes by implementing creative automation can help teams keep up with demands, and achieve the agility and efficiency needed to take on an ever-changing marketing future.
What You'll Learn from This Session...
- Digital marketing is flooding with customer expectations and channels, which puts pressures on marketing, creative and agency teams to deliver.
- Monolithic creative production processes are no longer able to keep up with modern marketing demands — creative automation can future-proof team operations and agility.
- Creative automation assists with the centralization of the digital advertising creative process, ensuring branding and messaging remain intact across all adaptation activities - from localization and personalization efforts, to audiences and channels.
