In this session...
The creator economy continues to transform and expand as more creators become media businesses in their own right. Lauren Benedict, Chief Revenue Officer at Spotter, will speak to the importance of the creator economy for brands and advertisers. Lauren will highlight the opportunity for brands and advertisers to play a more active role in the creator ecosystem by fostering deeper partnerships with creators, therefore allowing brands to reach and engage with consumers in a way that is relevant, authentic, and collaborative.
What You'll Learn from This Session...
- How fostering deeper partnerships with creators will allow brands to reach and engage with consumers in a way that is relevant, authentic, and collaborative
- The future of advertising is the creator economy as this space is the heart of authentic storytelling and next-generation viewership
- How when brands and advertisers foster meaningful connections with creators, everyone wins as the creators get paid more and therefore can grow their businesses to new heights and the brands enjoy incredible exposure with highly engaged audiences
