In this session...
Entertainment marketing that integrates brands into television beyond the 30-second spot is a no-brainer for brands eager to borrow cultural cache from television series that viewers already know and love. Ryan Reynolds’ Maximum Effort, Jimmy Kimmel’s Kimmelot and AMC Networks' Content Room took that idea to the next level with their multi-brand creative collaboration around the series finale of AMC’s The Walking Dead.
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Entertainment marketing that integrates brands into television beyond the 30-second spot is a no-brainer for brands eager to borrow cultural cache from television series that viewers already know and love. Ryan Reynolds’ Maximum Effort, Jimmy Kimmel’s Kimmelot and AMC Network Studios took that idea to the next level with their multi-brand creative collaboration around the series finale of AMC’s The Walking Dead. The #WalkingDeadvertising campaign was a first-of-its-kind marketing moment that resurrected four infamous characters from the beloved series to create five spots for Autodesk, Deloitte, DoorDash, MNTN and Ring.
Join key execs from AMC Network Studios, Kimmelot and Maximum Effort for a candid oral history of how the undead creative came together to capture the brains and eyeballs of viewers worldwide.
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