In this session...
Today, the most valuable brands create value through innovations, differentiation through digital interfaces and relevance through culture. Yet most frameworks for building brands date from a bygone age. Join leaders from R/GA as they explore building brands as Operating Systems. Built to enable collaborative action across product experience, communications and relationships. Establishing tools, not rules, made to adapt across environments and individuals — with underlying codes of purpose and design to connect them all.
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A brand is not a logo, an app or an ad — it’s the sum of all of these. Today, the most valuable brands create value through innovations, differentiation through digital interfaces, and relevance through culture.
Yet most frameworks for building brands date from a bygone age. We’re using analog tools in a digital world. Pyramids and hierarchies that don’t account for the multiple partners, collaborators, products, and environments that shape what a brand is today.
Join leaders from R/GA as they explore building brands as Operating Systems. Built to enable collaborative action across product experience, communications, and relationships. Establishing tools, not rules, made to adapt across environments and individuals — with underlying codes of purpose and design to connect them all.
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What You'll Learn from This Session...
- How to design brands in a digital-first world.
- How to create value through innovations.
- Principles for rebuilding your brand as an Operating System.
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