In this session...
Join Pepsi Chief Marketing Officer Todd Kaplan for this dynamic session as he gives a "behind the scenes" look at Pepsi's first rebrand in 14 years, as well as a deeper dive into the brand's 125th-anniversary campaign.
What You'll Learn from This Session...
- Don’t chase consumers with ads. Create opt-in content and experiences that allow them to come to you.
- Get comfortable empowering creators to help build your brand, but ensure authenticity is maintained across both yours and creators’ brands alike.
- Think about brand experience through a “phygital” lens. As real and virtual experiences become so dependent on each other they will eventually become one in the same. Make sure your brand is ready.
