In this session...
Brand mascots — we know ‘em, we love ‘em and they’re taking over our FYPs. It’s no secret that brand mascots are taking social by storm. The way brands leverage mascots has evolved — they’ve been able to unlock new functions and “lives” online. With these personas entering the social media space now more than ever, marketers need to know what goes into creating a strong digital presence for their own mascots. Hear from some iconic brands as they discuss best practices for bringing your brand’s mascot to life on social media.
What You'll Learn from This Session...
- Learn how to build your brand mascot’s online persona.
- Identify what makes a compelling brand mascot or representative.
- Find best practices for leveraging your brand mascot’s digital presence.
