In this session...
This session will unpack e.l.f beauty's rise as the only top cosmetic brand to hit 1M followers on TikTok and how they did it. The creators, collabs and content turned e.l.f into its very own TikTok star thanks to partnerships with talent like Chris Olsen. Join Captiv8's Chief Brand Officer, Meridith Rojas, as she moderates the conversation with Chris Olsen and e.l.f's Chief Brand Officer Laurie Lam. The trend to watch is not just working with big creators but making your brand one in the process.
