In this session...
Did you know effective ads can generate more than 4x the profit*? Better, more informed, data-driven creative drives growth in a budget-constrained environment by increasing effectiveness and reaching new audiences. Kellanova has formulated the perfect recipe for driving ROI globally across multiple brands. Join a fireside chat conversation with Kellanova and VidMob to understand why creative effectiveness is important and the role creative data plays in driving key business metrics across different platforms.
What You'll Learn from This Session...
- How to begin utilizing creative as your next avenue of growth.
- Why creative analytics is more than just measuring clicks.
- How to systematically unlock the anatomy of an ad using AI to inform creative decision-making.
