In this session...
Rohan Marley, son of legendary musician Bob Marley and founder of the cannabis brand Lion Order, will discuss his journey of building a team and company rooted in the Rastafari principles.
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Rohan Marley, son of legendary musician Bob Marley and founder of the cannabis brand Lion Order, will discuss his journey of building a team and company rooted in the Rastafari principles
Rohan will cover how his family's heritage and his personal background as an athlete evolved his relationship with the plant, and how he is continuing the legacy of his famous father as a "Rastapreneur" marrying purpose with profitability through their brand Lion Order.
Rohan will also discuss his father's legacy, the upcoming Paramount biopic "Bob Marley: One Love," and why now is the time to bring Bob's message to a new generation.
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What You'll Learn from This Session...
- What are the tenets of Rastafari culture, and how are they congruous with brand-building?
- What was it like to grow up a Marley, and what did Rohan learn from his famous father?
- What are the challenges of building a cannabis brand in America's regulatory climate?
- How is the family continuing to spread Bob's message of love, unity, and peacefulness?
- What has the family's involvement been in the new Paramount biopic Bob Marley: One Love?
