In this session...
As sports’ biggest properties begin to migrate from linear to streaming services, brands have powerful new ways to connect with younger and more engaged audiences. Marketers are using innovative and customized solutions to reach a new generation of diverse sports viewers. Join Amy McDevitt, Sports Brand Partnership Lead at Amazon Ads, and Baldwin Cunningham, Director of Media and Partnerships at State Farm, to explore sports marketing’s latest insights and what brands should know about reaching preferred audiences today.
What You'll Learn from This Session...
- Learn what it means to have today’s sports viewing audiences more engaged than ever, with more than one-third of U.S. homes now access TV programming strictly through an internet connection (Nielsen 2023).
- Hear innovative ways brands are marrying advertising creative with ad attribution, media optimization, benchmarking and measurement to drive success and contextualize the impact of their investments.
- Learn how new ads solutions allow brands to reach new, relevant audiences with premium content, where they are already most engaged.
