In this session...
Advertising Week and TikTok are co-hosting an intimate lunch and fireside chat during this year's Advertising Week.
We will surface some of the biggest issues in measurement today and provide some food for thought on how we can move forward to address these challenges.
*This event is invite-only and invitations are non-transferable.
What You'll Learn from This Session...
- With a fragmented path to purchase, trying to understand the impact from individual measurement systems has become much more difficult
- Having a full view of your performance gives you the full funnel impact of your ads
- There's no one-size-fits-all solution to achieving campaign performance success, it's about what works for you!
