In this session...
In 2024, marketers will build privacy-first x omnichannel marketing strategies. They need to meet the consumer in their decision-making process. This comes down to understanding your customers, how to best communicate by medium and where they can be reached. In this interview, VP, Head of National Sales, Estee Cross, explains how USA TODAY Networks applies audience data and new commerce products for full funnel solutions.
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In 2024, marketers will build privacy-first, multi-media strategies that strive to meet the consumer where they are in their decision making. It comes down to understanding your customers, how to best communicate by medium and where they can be reached. In tis session, VP Head of National Sales, Estee Cross explains how USA TODAY Networks applies audience data and new commerce products for full funnel solutions.
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What You'll Learn from This Session...
- 2024 will brings privacy first, omnichannel marketing strategies.
- Customer's journey to purchase within the marketing funnel.
- Full funnel solutions drive success.