In this session...
Unsurprisingly, the media consumption habits of consumers have changed dramatically in recent years, posing new challenges and opportunities for advertisers who want to reach their target audiences effectively and efficiently. In this session, hear how cross-screen advertising solutions can help marketers tap into the full power of CTV through the emergence of new and innovative ad formats, how to navigate the rise of AVOD, SVOD, and FAST channels, and unlock the power of first and third party data to reach the right audience at the right time.
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