In this session...
Daniel Riddell, CTO of A Parent Media Co. Inc., discusses how leading-edge technology can generate more accurate advertiser metadata and open net-new advertising opportunities. Daniel explores how increased transparency and granularity of advertiser metadata offers greater supply reach for advertisers and new demand opportunities for publishers while elevating brand safety and putting informed control into decision-makers' hands.
What You'll Learn from This Session...
- Challenges in the Programmatic Ad Ecosystem
- Importance of Fixing Data Gaps
- Benefits to Publishers and Audiences when Metadata is Done Right
- Future of Metadata
